Designer . Researcher . Architect . Strategist
As a designer, I thrive to learn quickly and formulate design solutions for product improvements and enrichments.
Comparing and contrasting various design approaches and solutions are major part of my design process, across teams and departments.
As an AWS Cloud certified and practitioner, I encourage the integration of services for building scalable, flexible and low-cost products.
I conduct my own research with a focus on the identification of patterns in the market that supports superb end-user experience.
Consistent documentation, and stakeholders' briefings are keys to establishing trust. I ensure that my team has transparency to materials.
I thrive to educate my team on how to further create and maintain new design systems as end-user needs evolve, and technology matures.
☱ Jun 2017 - Present 〄 Seattle, WA USA
Artificial Intelligence shapes how we think, feel and behave. It drives the decisions that define our future. I have the responsibility to use this potential to thoughtfully design AI based products driven from diverse values and needs for AWS customers worldwide.
Currently improving the experience of Amazon Kendra, the intelligent search service powered by machine learning. Kendra reimagines enterprise search for websites and applications, and enables organizations to find the content they are looking for, even though scattered across multiple spaces.
In partnership with AWS Solutions Architects, I led the process of designing customer-centric products and tools for technical filed users that clearly and simply articulate the compelling values that they receive, and the reason they should try the new solutions.
Created a community platform for technical field community experts called TFC Hub, to foster collaboration by centralizing communications, learning paths, activities and core skills. The community was operated with a variety of cumbersome manual processes, and the opportunity was to integrate AI systems to automate the experience for end-users.
Created and implemented a design process for the pricing team to improve the usability and accessibility of the pricing marketing web pages, and the AWS Calculator.
Designed and led the implementation of 47 AWS Service Calculators in nine months for the new AWS Pricing Calculator. The new AWS Pricing Calculator is a highly scalable tool useful for both AWS prospects, and long term customers, enabling them to reorganize or expand their AWS usage. Since the launch of the new calculator, the MoM increase in traffic is at +24%.
Teamed up with a group of designers to build a mobile platform entirely on AWS cloud, in accordance with the board of directors business goals and objectives.
Launched in 2017, Peanut app is a social networking platform that connects like-minded women and enables them to share their experiences. AWS cloud handled all of the drudge work and heavy lifting of managing back-end capabilities, so the team could focus purely on the features and functionality built in the app, without having to worry about scalability, security and reliability.
☱ Jun 2016 - May 2017 〄 Westlake, OH USA
Built engaging interfaces for the community website by utilizing logical actions and behaviors. Used HCI psychology, in order to organize information, and developed design strategies based on user feedback.
Worked closely with the team of developers and spent hours in our usability lab to monitor the testing processes alongside our UX Lead. When I joined Hyland Software, the Community website had only 25% of the 15,000 customers and 3,500 employees engaging with the website. At the end of this project which took about a year, user engagement improved by 72%.
☱ Jan 2016 - Jun 2016 〄 Cleveland, OH USA
Applied full understanding of AR technology in collaboration with multimedia developers to design graphics for augmented reality mobile and web applications.
Combined photos with seamless digital layers to create marker-based augmented reality content for the ColorSnap® visualizer. The Instant Paint feature lets smartphone cameras recognize walls in a three-dimensional space, so customers can tap on any wall in the camera view to test any of the Sherwin-Williams 1,500 colors on walls in real time.
☱ Apr 2013 - Apr 2014 〄 Cleveland, OH USA
Created content for Radio Disney's road show events, and conducted user research using a variety of techniques, including interview and feedback methods, to improve the quality of event digital user experience.
The road show event's goal was to bring fun programs such as dancing, singing, live games and so on to schools in the greater Cleveland area. During and after each program, I would collect feedback from our host schools, in order to improve the experience of our event's live broadcast on AM 1260 as WWMK.
☱ Feb 2011 - Jan 2013 〄 Singapore
Led the processes of editing, refreshing, and creating efficient content that promoted the company’s advertising services and promotional materials.
Glam expanded its regional presence in Singapore, and I was involved with the launch of the southeast asian version of the web property for women. Mindful of current trends, I developed relevant editorial themes and story angles based on trending topics and brand priorities across a variety of user touch-points. As an editorial gatekeeper I ensured quality, clarity, creativity, authenticity, and consistency.
☱ Apr 2008 - Jan 2011 〄 Dubai, UAE
Managed radio content strategy and placement to ensure broadcasts were cohesive and followed established quality and legal standards across all channels. I used consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness.
Worked with our sales managers and marketing leads to establish and articulate internal and external key messages, and ensured that content is aligned accordingly. Occasionally, I worked with editors, writers, web designers, developers, and marketers to deliver stories that are aligned with business goals.
Master of Science in Information Systems 17
Bachelor of Science in Electronic Engineering 07
AWS Certified Cloud Practitioner
Certified Scrum Product Owner (CSPO)
Gestalt Psychology and Web Design Certified
Quantitative Research and Data-Driven Design
Human Computer Interaction
Figma, XD, InVision, MS Office
Photoshop, Illustrator, DrawIO
Artificial Intelligence Services
JS, JQuery, SQL, PHP
English, German, Persian
Copyright © 2021 BESPIRITU